Guide / Images and context

Only fake? Look at the claim around it.

The same picture can be harmless in a film and misleading in a message that asks you to believe it shows a real event.

On a film set, a printed badge can help tell a story. The audience knows it belongs to a scene. Put the same badge in a message that claims to show a real employee, and its purpose changes. A viewer may act on a name, a face, or an institution that has never vouched for it.

Calling something only fake does not answer the important question. Ask who made it, how it is being presented, and what someone might do after seeing it. Those details matter more than whether the image was drawn, photographed, edited, or generated.

Four questions

Before sharing the image, look beyond the frame.

01

Where did it appear?

A film frame, a training slide, and an official notice carry different expectations.

02

What is it claiming?

Does it illustrate an idea, or ask you to believe a person has a real identity or authority?

03

What was left out?

An edited clip may be accurate for every second it shows and misleading because it stops too soon.

04

Can you check elsewhere?

Look for the original source and other records before making a consequential decision.

In the story

The Face in the Rain follows a paramedic blamed by a video that leaves out where the medicine went.