Guide / Synthetic media

An image can be made. A claim still needs evidence.

Generated and edited visuals can help tell stories. Problems begin when a viewer is asked to treat appearance as proof.

An artist can build a city that never existed. A teacher can use a sample interface to explain a process. Neither image asks a viewer to trust a real person's credentials. Trouble begins when an edited image is separated from its context and offered as proof of something it cannot establish.

Look at what accompanies the image: the caption, the account that shared it, and the decision being requested. In The Face in the Rain, every visible second of a clip is real within the story. The cut is what misleads the crowd.

Questions to carry forward

What changes when the image leaves this page?

01

Caption

Will the viewer still know what the image represents if the original caption disappears?

02

Authority

Does it appear to speak for a person or institution that never approved it?

03

Source

Can someone trace the claim back to a person or record willing to stand behind it?

04

Consequence

Could someone lose money, access, safety, or a good name if they believed the wrong account?

Read it in a story

The Face in the Rain turns these questions into a night outside a crowded clinic.